The Evolution of Yellow
The color itself is not a new thing, it has been around for as long as any of us remember, and about 5 billion years before that. However, the use of yellow in popular culture seems to be a relatively new phenomenon. Ranging from small smilie faces in commercials, to beloved, yet dopey cartoon characters, all the way to a brick road, leading a girl to salvation. Yes, yellow has had a massive emerging roll in the last 75 years of media. If you think of paintings previous to moving pictures, there was a painstaking lack of yellow and an overabundance of blues, and reds. While this blogger loves his national colors, there was a definite lack of TOUR YELLOW in pop culture!
In steps Srixon. Our R&D Department realized that yellow, while visually appealing, can also have its benefits. As you readers know, Srixon is the front runner in Visual Technology. Our studies show that, at a distance of 225 yards, the Tour Yellow ball is twice as easy to see compared to a white golf ball.
Soccer balls, much like golf balls, began as white but innovation has brought them into the world of Yellow, along with other colorful designs. Recently it was brought to our attention that the English Premier League has begun to use balls that bare a striking resemblance to Tour Yellow Technology. The ball is designed for players to have an easier time tracking the ball as it flies.
Along with leading the visual performance in golf balls, we thought we would venture into bags as well. Graeme McDowell was recently seen sporting the Tour Yellow bag after a practice round at Augusta.
So readers, have you made the switch to Tour Yellow Visual Performance?