The Evolution of Yellow

March 29th Posted by Alex in R&D on March 29, 2011 at 10:01 pm

The color itself is not a new thing, it has been around for as long as any of us remember, and about 5 billion years before that.  However, the use of yellow in popular culture seems to be a relatively new phenomenon.  Ranging from small smilie faces in commercials, to beloved, yet dopey cartoon characters, all the way to a brick road, leading a girl to salvation.  Yes, yellow has had a massive emerging roll in the last 75 years of media.  If you think of paintings previous to moving pictures, there was a painstaking lack of yellow and an overabundance of blues, and reds.  While this blogger loves his national colors, there was a definite lack of TOUR YELLOW in pop culture!

In steps Srixon.  Our R&D Department realized that yellow, while visually appealing, can also have its benefits.  As you readers know, Srixon is the front runner in Visual Technology.  Our studies show that, at a distance of 225 yards, the Tour Yellow ball is twice as easy to see compared to a white golf ball.

Soccer balls, much like golf balls, began as white but innovation has brought them into the world of Yellow, along with other colorful designs.  Recently it was brought to our attention that the English Premier League has begun to use balls that bare a striking resemblance to Tour Yellow Technology.  The ball is designed for players to have an easier time tracking the ball as it flies.

Along with leading the visual performance in golf balls, we thought we would venture into bags as well.  Graeme McDowell was recently seen sporting the Tour Yellow bag after a practice round at Augusta.

So readers, have you made the switch to Tour Yellow Visual Performance?

3 Responses to “The Evolution of Yellow”

  1. March 30, 2011 at 7:25 pm, Bellies, Tiger’s blades and Jack’s Jack « PGATOUR.com The Tour Report said:

    [...] Tim Clark and others have played with Srixon’s yellow ball, which the company says offers improved visibility, not to mention a distinctive [...]

    Reply

  2. March 31, 2011 at 12:48 am, Steve Jones said:

    I have played the Z Star X for several years, I switched from Pro V1X. I have played the tour yellow since they came out. I love it and wouldn’t want to play anything else, thanks for a great ball, absolutely phenomenal, keep up the good work.

    Reply

  3. December 01, 2011 at 6:51 am, Dan Diego said:

    I love the Srixon Yellow!! Have been playing it for a year now, and I love its playability, and of course, the visual benefits. Probably will never use anything else.

    Reply

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