Srixon University: Coming Soon

October 8th Posted by jrae in R&D, THE LATEST on October 8, 2010 at 4:35 pm

So, it has definitely been a while since I wrote a blog posting.  I bet you didn’t miss me.  I don’t feel bad though, because I know someone out there likes me.  My mom says I’m cool so that is all that really matters.  Anyway, the real reason I haven’t posted in a while comes back to things being super-busy over here at Srixon.

In the past 3-4 weeks, we have had our sales meeting (which pretty much kills productivity for the 3 weeks prior), a visit from the editors of the Hot List to discuss product submissions for the 2011 Hotlist (I will give you the sneak peak as the launch date for the products actually gets closer), and I squeezed in a 2 day rush trip to Florida to meet with Jim Furyk and discuss golf balls.  Needless to say, I had trouble finding some free time write a post or two.

On top of all those other things, the main time sink has been a project that I might have mentioned in passing in some past blog posts.  We are putting together a program called Srixon University, and I have been swamped trying to manage the logistics of it.  Not exactly an R&D task, but in a smaller group like we have here you do whatever you can to help.

Srixon University is a training initiative that we are undertaking for 2011.  In 2010 we had the only comprehensive ball fitting system on the web.  Since we launched it, several companies have come out with their own fitting systems.  Next year, we think that everyone will have a fitting system and all you will hear is fitting, fitting, fitting.  I am in total agreement that fitting is important, but we are taking a slightly different approach.

Instead of just creating a black box that takes in your answers to a few questions and spits out a golf ball, we are going to open up that box and teach you about golf balls.  We want you to get an understanding of how the golf balls work and be able to make educated decisions on what ball is right for you.  To do that, you will be seeing some significant additions to our website that provide much more technical data, but more relevant to this post we are creating this Srixon University program.

Srixon U. will serve as the more detailed education on golf balls.  It will include videos on several different topics. It will include educational presentations to PGA professionals.  It will include in-store presentations to consumers, and in-store presentations to floor staff.  The goal of all of this is to give you the information so you can make the right decision for you (just a hint… the right answer is Srixon).

Anyway, I have been filming, reviewing footage, working with graphic designers to make images, working with editors to cut together videos, and complaining about how I look in HD non stop for the past month or two.  Here is a 30 second look at how it is coming together. This is from an early rough draft for the section about the history of golf balls.

It won’t be up there for long so check it out while you can.  Feel free to post in the comments section about how of an idiot I am in this video.  Upcoming videos will include the History of Srixon, Golf Ball Performance, Golf Ball Aerodynamics, The Golf Ball Market, and the Srixon Lineup.  It looks like I might be heading back to Florida to visit Fed Ex Champion Jim Furyk next week, so I will take some pictures and try to give you a post next week, that is unless I make an ill-timed alarm clock joke and Jim gets me cancelled…

2 Responses to “Srixon University: Coming Soon”

  1. October 12, 2010 at 4:43 pm, jrae said:

    That’s a face made for radio right there…


  2. October 24, 2010 at 5:31 am, Michal said:

    I like the idea of the Srixon University. Looking forward to seeing videos soon.


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